Другое : Motivation: Reward system and the role of compensation
Motivation: Reward system and the role of compensation
HUMAN RESOURCE MANAGEMENT
“Motivation: Reward system and the role of compensation”
Student:
Anton Skobelev, IBS-855
Teacher:
Kartashova L.
The
design and management of reward systems present the general manager with one of
the most difficult HRM tasks. This HRM policy area contains the greatest
contradictions between the promise of theory and the reality of implementation.
Consequently, organizations sometimes go through cycles of innovation and hope
as reward systems are developed, followed by disillusionment as these reward
systems fail to deliver.
Rewards
and employee satisfaction
Gaining an employee’s satisfaction with the rewards
given is not a simple matter. Rather, it is a function of several factors that
organizations must learn to manage:
1. The individual’s satisfaction with
rewards is, in part, related to what is expected and how much is received.
Feelings of satisfaction or dissatisfaction arise when individuals compare
their input - job skills, education, effort, and performance - to output - the
mix of extrinsic and intrinsic rewards they receive.
2. Employee satisfaction is also
affected by comparisons with other people in similar jobs and organizations. In
effect, employees compare their own input/output ratio with that of others.
People vary considerably in how they weigh various inputs in that comparison.
They tend to weigh their strong points more heavily, such as certain skills or
a recent incident of effective performance. Individuals also tend to overrate
their own performance compared with the rating they receive from their
supervisors. The problem of unrealistic self-rating exists partly because
supervisors in most organizations do not communicate a candid evaluation of
their subordinates’ performance to them. Such candid communication to
subordinates, unless done skillfully, seriously risks damaging their
self-esteem. The bigger dilemma, however, is that failure by managers to
communicate a candid appraisal of performance makes it difficult for employees
to develop a realistic view of their own performance, thus increasing the
possibility of dissatisfaction with the pay they are receiving.
3. Employees often misperceive the
rewards of others; their misperception can cause the employees to become
dissatisfied. Evidence shows that individuals tend to overestimate the pay of
fellow workers doing similar jobs and to underestimate their performance (a
defense of self-esteem-building mechanism). Misperceptions of the performance
and rewards of others also occur because organizations do not generally make
available accurate information about the salary or performance of others.
4. Finally, overall satisfaction
results from a mix of rewards rather than from any single reward. The evidence
suggests that intrinsic rewards and extrinsic rewards are both important and
that they cannot be directly substituted for each other. Employees who are paid
well for repetitious, boring work will be dissatisfied with the lack of
intrinsic rewards, just as employees paid poorly for interesting, challenging
work may be dissatisfied with extrinsic rewards.
Rewards and motivation
From the organization’s point of view, rewards are
intended to motivate certain behaviors. But under what conditions will rewards
actually motivate employees? To be useful, rewards must be seen as timely and
tied to effective performance.
One theory suggests that the following conditions are
necessary for employee motivation.
1. Employees must believe effective
performance (or certain specified behavior) will lead to certain rewards. For
example, attaining certain results will lead to a bonus or approval from
others.
2. Employees must feel that the
rewards offered are attractive. Some employees may desire promotions because
they seek power, but others may want a fringe benefit, such as a pension,
because they are older and want retirement security.
3. Employees must believe a certain
level of individual effort will lead to achieving the corporation’s standards
of performance.
As indicated, motivation to exert effort is triggered
by the prospect of desired rewards: money, recognition, promotion, and so
forth. If effort leads to performance and performance leads to desired rewards,
the employee is satisfied and motivated to perform again.
As mentioned above, rewards fall into two categories:
extrinsic and intrinsic. Extrinsic rewards come from the organization as
money, perquisites, or promotions or from supervisors and coworkers as
recognition. Intrinsic rewards accrue from performing the task itself, and may
include the satisfaction of accomplishment or a sense of influence. The process
of work and the individual’s response to it provide the intrinsic rewards. But
the organization seeking to increase intrinsic rewards must provide a work
environment that allows these satisfactions to occur; therefore, more
organizations are redesigning work and delegating responsibility to enhance
employee involvement.
Equity and participation
The ability of a reward system both to motivate and
to satisfy depends on who influences and/or controls the system’s design and
implementation. Even though considerable evidence suggests that participation
in decision making can lead to greater acceptance of decisions, participation
in the design and administration of reward systems is rare. Such participation
is time-consuming.
Perhaps, a greater roadblock is that pay has been of
the last strongholds of managerial prerogatives. Concerned about employee
self-interest and compensation costs, corporations do not typically allow
employees to participate in pay-system design or decisions. Thus, it is not
possible to test thoroughly the effects of widespread participation on
acceptance of and trust in reward system.
Compensation systems: the dilemmas of
practice
A body of experience, research and theory has been
developed about how money satisfies and motivates employees. Virtually every
study on the importance of pay compared with other potential rewards has shown
that pay is important. It consistently ranks among the top five rewards. The
importance of pay and other rewards, however, is affected by many factors.
Money, for example, is likely to be viewed differently at various points in
one’s career, because the need for money versus other rewards (status, growth,
security, and so forth) changes at each stage. National culture is another
important factor. American managers and employees apparently emphasize pay for
individual performance more than do their European or Japanese counterparts.
European and Japanese companies, however, rely more on slow promotions and
seniority as well as some degree of employment security. Even within a single
culture, shifting national forces may alter people’s needs for money versus
other rewards.
Companies have developed various compensation systems
and practices to achieve pay satisfaction and motivation. In manufacturing
firms, payroll costs can run as high as 40% of sales revenues, whereas in
service organizations payroll costs can top 70%. General managers, therefore,
take an understandable interest in payroll costs and how this money is spent.
The traditional view of managers and compensation
specialists is that if the right system can be developed, it will solve most
problems. This is not a plausible assumption, because, there is no one right
answer or objective solution to what or how someone should be paid. What people
will accept, be motivated by, or perceive as fair is highly subjective. Pay is
a matter of perceptions and values that often generate conflict.
Management’s
influence on attitudes toward money
Many organizations are caught up in a vicious cycle
that they partly create. Firms often emphasize compensation levels and a belief
in individual pay for performance in their recruitment and internal
communications. This is likely to attract people with high needs for money as
well as to heighten that need in those already employed. Thus, the meaning
employees attach to money is partly shaped by management’s views. If merit
increases, bonuses, stock options, and perquisites are held out as valued
symbols of recognition and success, employees will come to see them in this
light even more than they might have perceived them at first. Having heightened
money’s importance as a reward, management must then respond to employees who
may demand more money or better pay-for-performance systems.
Firms must establish a philosophy about rewards and
the role of pay in the mix of rewards. Without such a philosophy, the
compensation practices that happen to be in place, for the reasons already
stated, will continue to shape employees’ satisfactions, and those expectations
will sustain the existing practices. If money has been emphasized as an
important symbol of success, that emphasis will continue even though a
compensation system with a slightly different emphasis might have equal
motivational value with fewer administrative problems and perhaps even lower
cost. Money is important, but its degree of importance is influenced by the
type of compensation system and philosophy that management adopts.
Pay for performance
Some reasons why organizations pay their employees for
performance are as follows:
under the right conditions, a pay-for-performance
system can motivate desired behavior.
a pay-for-performance system can help attract and keep
achievement-oriented individuals.
a pay-for-performance system can help to retain good
performers while discouraging the poor performers.
In the US, at least, many employees, both managers and
workers, prefer a pay-for-performance system, although white-collar workers are
significantly more supportive of the notion than blue-collar workers.
But there is a gap, and the evidence indicates a wide
gap, between the desire to devise a pay-for-performance system and the ability
to make such a system work.
The most important distinction among various
pay-for-performance systems is the level of aggregation at which performance is
defined - individual, group, and organizationwide. Several pay-for-performance
systems are summarized in the exhibit that follows.
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